The Best Email Marketing Software to Boost Your Business

Best Email Marketing Software

Are you looking for the best email marketing software to help you boost your business? If so, you’ve come to the right place.

In this blog post, we will discuss the top email marketing software tools and how they can help you achieve success in your online business.

We’ll look at some of the features that make each tool stand out, as well as their pricing and user reviews. By the end of this post, you’ll know which of the best email marketing software is right for you.

1. Constant Contact

Constant Contact is an email marketing software tool that can help you boost your business and get more customers. It’s one of the most popular tools on the market for email marketing, as it offers an easy-to-use platform for all types of businesses.

With Constant Contact, you can create beautiful and effective emails in just a few clicks. It also includes features such as contact management, automation, segmentation, A/B testing, and reporting so you can maximize your results.

With Constant Contact, you have access to professionally designed email templates that you can easily customize with drag-and-drop tools.

You can also use their advanced editing tools to create a completely custom email design. Additionally, they have a variety of automation options that allow you to send targeted messages to your customers based on their behavior and preferences.

Constant Contact also includes powerful segmentation capabilities so you can easily identify and target specific groups of customers.

And their A/B testing feature lets you compare two versions of an email to see which performs best. Finally, you’ll be able to track how well your campaigns are doing with their comprehensive reporting system.

Constant Contact features

If you’re looking for an easy-to-use, comprehensive email marketing solution, then Constant Contact may be the right choice for your business. They offer a range of features and pricing options so you can find the perfect fit for your needs.

Constant Contact is a great choice when it comes to email marketing software. It’s packed with powerful features that are easy to use, making it the perfect tool for small businesses and entrepreneurs.

The platform offers an impressive array of features to help you create and manage your email campaigns. Here’s a look at some of Constant Contact’s key features:

• Easy-to-Use Email Builder: The email builder makes it easy to design professional-looking emails. It offers hundreds of customizable templates and drag-and-drop functionality for creating your designs.

• Comprehensive Automation Options: Constant Contact makes it easy to automate your email campaigns. With its built-in automation rules, you can easily send personalized messages based on user behavior and preferences.

• Robust Reporting & Analytics: Constant Contact provides comprehensive reporting on your email campaigns. You’ll be able to track opens, clicks, bounces, and more. Plus, you can view analytics like subscriber engagement and conversion rates.

• Social Media Integration: With Constant Contact, you can easily connect your email campaigns to social media networks like Twitter and Facebook. This allows you to quickly share your emails with a broader audience.

• Segmentation & List Management Tools: With Constant Contact’s list management tools, you can easily segment your lists for more targeted messages. You can also add custom fields, so you can track additional data about your contacts.

These are just some of the many features Constant Contact has to offer. With its powerful tools and user-friendly interface, it’s no wonder why so many businesses choose this email marketing software tool.

Email & Online Marketing Features

Using software to manage lists, send emails, automate email campaigns, and track results.

  • Supported: WYSIWYG email editor Users can create HTML emails through a drag-and-drop interface, without HTML coding knowledge.
  • Supported: A/B testing Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
  • Supported: List management This involves creating, filtering, editing, merging, and de-duping lists of contacts.

Reporting & Analytics Features

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

  • Supported: Standard reports The software offers pre-built reports with metrics standard to the category.

Pre-Send Testing Features

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

  • Supported: Spelling and Grammar Check This feature checks emails for spelling and grammatical mistakes before they are sent out.
  • Supported: Email Previews this allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Additional Features

  • Supported: MS Marketing

Constant Contact pricing

Constant Contact has the following pricing plans:
Starting from: core $9.99/month and plus $45/month
Pricing model: Subscription
Free Trial: Available

  • Free trial
  • Prepay discounts
  • Established and trusted platform
  • A robust data security framework
  • Pricier than some competitors
  • -Custom quote required for over 50K contacts

Constant contact with customer service

When it comes to customer service, Constant Contact has you covered. Their team of experienced customer service representatives is available 24/7, so you can get help when you need it most.

You can contact them via phone, email, or live chat and they’ll be happy to answer any questions you might have about the software.

Additionally, Constant Contact offers a robust online knowledge base that is filled with information about the product and how to use it.

If you ever run into a problem while using the software, the knowledge base can help you find a solution quickly and easily.

Constant Contact also offers video tutorials and webinars that can help you learn more about the features and functionality of their software.

If you ever have any problems that you can’t solve on your own, Constant Contact’s customer service team is always there to help.

They are knowledgeable and helpful, so you can be sure that any issues you have will be resolved quickly and professionally.

Constant Contact Rating

Our thought

Constant Contact is Best for email marketing beginners who need simple features, ready-to-send templates, and phone support.

2. Aweber

AWeber is one of the most popular and reliable email marketing software tools available. It allows you to easily create and manage email campaigns for your business.

AWeber offers a wide range of features and functionality that can be used to promote products and services, grow your list of customers, and increase engagement with your brand.

AWeber’s platform is user-friendly, allowing users to quickly set up and manage their campaigns with ease. The drag-and-drop editor helps users to create visually appealing emails in just minutes.

It also provides an intuitive dashboard to help track the performance of each campaign.

AWeber also comes with a range of powerful automation tools to help businesses save time and resources while managing their campaigns.

You can easily create automated workflows that can be triggered based on user behavior or other conditions. This makes it easier to nurture leads and keep customers engaged with your brand.

The platform also offers built-in analytics to give you insights into how your campaigns are performing. With this information, you can quickly make adjustments and ensure that your campaigns are delivering the best results possible.

Overall, AWeber is a great option for businesses who want a reliable email marketing solution that is easy to use and feature-rich.

With its wide range of features and intuitive dashboard, AWeber can help you reach more customers, grow your list, and generate more conversions.

Aweber features

Here are some key features of Aweber that make it one of the best email marketing software tools on the market. First, it has an intuitive and user-friendly interface, so even those without much tech knowledge can easily set up and manage campaigns.

 It also offers extensive customization options, from templates and colors to automated campaigns and newsletters.

 AWeber has powerful tracking and analytics capabilities so you can measure your results with ease.

It integrates with popular services such as PayPal and Shopify, allowing you to send invoices, automate shipping notifications, and more.

The ability to import and host a mailing list

Access to a large range of responsive email templates

Autoresponder functionality

Marketing automation functionality


Split testing

RSS / blog to-email functionality

List segmentation

A landing page builder

Phone, email, and live chat support

Integrations with third-party apps

basic e-commerce features

The option to add an unlimited number of users to your account.

Finally, AWeber has an award-winning customer support team that’s available 24/7 if you ever have any questions or need help.

Aweber pricing

Number of Subscribers  AWeber Monthly Prices

Up to 500              $19 per month

501 to 2500          $29 per month

2501 to 5000        $49 per month

5001 to 10,000   $69 per month

10,000 to 25,000      $149 per month

Above 25,000     Contact AWeber’s team

Aweber customer service

Aweber offers an exceptional customer service experience. Their knowledgeable and experienced customer service representatives are available to answer questions, troubleshoot problems, and provide assistance with setting up campaigns.

They offer a variety of ways to get in touch including email, phone, and live chat. Their customer service team is highly responsive and can answer questions quickly and thoroughly.

In addition to providing great customer service, Aweber also offers a library of helpful resources.

This includes an extensive library of tutorials, guides, and videos that cover topics such as setting up campaigns, creating automation, using templates, and more.

This library is especially useful for beginners who want to get the most out of their email marketing campaigns.

Overall, Aweber provides excellent customer service to its customers. They have knowledgeable staff members who are always willing to help and answer any questions that customers may have.

Their library of tutorials, guides, and videos makes it easy for customers to get started with their campaigns and make the most out of their email marketing efforts.

  • • An entirely free plan is available.
  • • It’s very easy to use.
  • • It comes with a good range of templates for email newsletters, blog broadcasts and landing pages.
  • • Support options are more extensive than is the case with some key competing products — and based on Aweber’s Stevie awards for customer service, should be high.
  • • It’s reasonably priced — whilst not the absolute cheapest product of its kind out there, it is more competitively priced than several similar solutions.
  • • It has a built-in landing page builder.
  • • Basic ecommerce features are included that let you sell products, accept donations and facilitate subscriptions.
  • • It facilitates AMP for email — something of a first for email marketing tools.
  • • It lets you choose whether to let people subscribe to your list on a single or double opt-in basis.
  • • It has good import functionality, with the option to import a wide range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
  • • It integrates with a decent range of third party tools and apps.
  • • It makes setting up up simple time-based autoresponders very easy to do.
  • • All email templates are responsive.
  • • You can use web fonts in e-newsletters sent with Aweber.
  • • There’s a handy Canva integration.
  • • There’s an autosave feature in the Aweber editor.
  • • There are cheaper options out there which offer considerably more features in the marketing automation department.
  • • While the landing page builder is useful, it doesn’t provide A/B testing or a way to use Facebook pixels / Google Analytics cookies in a GDPR-compliant way.
  • • Customer support is only available in English.

Aweber  Rating

Our thought

AWeber is a cost-effective tool for small businesses. It allows you to send 3000 emails per month for free, this makes it perfect for beginners who are just getting started with email marketing.

With AWeber no matter how many subscribers you have, you’ll always have access to the full features of the tool.

With all these benefits, AWeber is a top choice for businesses looking for an effective and affordable email marketing tool.

3. Getresponse

Get Response is an email marketing software tool that can help you optimize your communication with customers and prospects, allowing you to build relationships and get more out of your digital campaigns.

Get Response provides many features to help you craft effective emails for your campaigns. You can easily create newsletters, autoresponders, and triggered messages to ensure that your audience receives the right message at the right time.

You can also set up dynamic content blocks to provide personalized content for each customer or segment.

In addition to email marketing, Get Response also offers powerful tools for automated segmentation, lead scoring, and analytics. This helps you to better target your emails and track the performance of your campaigns.

With its drag-and-drop interface, it’s easy to create attractive emails that are designed to capture leads and drive conversions.

Overall, Get Response is a great choice for anyone looking for an email marketing solution that will help them engage their customers and boost their sales. With its user-friendly interface and wide range of features, it’s an ideal tool for businesses of all sizes.

Getresponse feature

GetResponse is an excellent email marketing software tool for businesses that need powerful yet user-friendly automation capabilities. With GetResponse, users can easily create and design professional-looking emails, set up automated workflows, access detailed analytics and reports, and much more.

One of the standout features of GetResponse is its autoresponder capabilities. This feature allows users to send automated emails to customers based on triggers like abandoned carts, new purchases, and more. You can also easily create segmented lists to send targeted emails to specific groups of customers.

GetResponse also offers a powerful email editor that allows you to design and customize beautiful emails without needing any coding knowledge. You can also personalize your emails with dynamic content and merge tags, making it easier to engage with your audience.

Additionally, GetResponse provides users with detailed analytics and reporting features. This includes insights such as open rates, click-through rates, unsubscribe rates, and more. This data can be used to track the success of your campaigns and make informed decisions about your future email marketing efforts. 

Summary of Features

Email Marketing

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Online Marketing

  • Landing Pages and Forms
  • Dynamic Content
  • A/B Testing
  • Mobile Optimized

Lead Management

  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Scoring and Grading
  • Lead Nurturing

Reporting & Analytics

  • Basic Reporting
  • Web Analytics

Getresponse pricing

  • Getresponse Free — this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
  • Email Marketing — this starts at $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.
  • Marketing Automation — starting at $59 per month for up to 1,000 subscribers.
  • E-commerce Marketing — starting at $119 per month for up to 1,000 subscribers
  • Max – custom pricing
  • Max2 — custom pricing.

Getresponse customer service

When it comes to customer service, get response offers the best in the industry. They provide 24/7 support with a team of experienced professionals.

You can access their customer service team by email, phone, or live chat. Additionally, they offer detailed and easy-to-follow video tutorials to help you get the most out of the platform.

They also provide access to an extensive library of FAQs and articles for quick answers to common questions. This makes it easier for users to find solutions to any problems they may encounter.

Get Response is dedicated to making sure that customers have the support they need to succeed with their email marketing campaigns.

  • • There’s a totally free version of the platform available, which can be used indefinitely.
  • • So long as you are happy to use an ‘Email Marketing’ plan, GetResponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more, functionality as them.
  • • The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.
  • • It gives you extremely sophisticated tools for marketing automation.
  • • Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.
  • • GetResponse’s webinar functionality is great, and represents a genuine USP — I haven’t come across this functionality on similar products.
  • • The ‘Chats’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rate significantly.
  • • All GetResponse plans come with a useful (if slightly fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
  • • The new form designer gives you a lot of flexibility over popup forms and the data they capture.
  • • Custom DKIM is provided on all plans, even the free one.
  • • Support is provided in a wide variety of languages.
  • • With the notable exception of adequate cookie consent features on its landing pages, GetResponse is pretty good at meeting GDPR requirements.
  • • The ‘all-in-one’ approach will appeal to small business owners on a budget — it saves them having to invest in multiple tools.
  • • Its widget-based approach to customizing your dashboard makes it easy to see key marketing data in one place.
  • • No credit card details are asked for when you sign up for the free trial
  • • No phone support is provided (unless you’re on a “Max2” plan).
  • • Split testing functionality is limited to subject lines and content — it would be good if you could test using sender and send time as well.
  • • The website builder needs improvement to truly compete with more established solutions.
  • • Although the webinar features are very useful, the recording limits aren’t terribly generous and you can only run paid-for webinars on the most expensive GetResponse plans.

Getresponse Rating

Our thought

GetResponse is an excellent choice for businesses that need comprehensive email marketing automation capabilities. With its intuitive interface and powerful features, GetResponse is sure to take your business’s email marketing efforts to the next level.


When it comes to choosing the best email marketing software for your business, there are a few things to consider. Each tool offers its own set of features, customer service support, and pricing options that may suit your particular needs. It is important to evaluate the features, customer service, and pricing that are available with each email marketing software before deciding which one is the best fit for you.

Constant Contact, AWeber, and GetResponse offer some of the best email marketing software solutions on the market. Constant Contact provides an easy-to-use platform with a variety of features and great customer service. AWeber also provides a comprehensive feature set along with great customer service support. Finally, GetResponse offers a wide selection of features, customer service support, and pricing options.

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